This data protection declaration explains the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the related websites, functions and content as well as external online presence profiles. With regard to the terminology used, e.g. "Processing" or "Responsible", we refer to the definitions in art. 4 of the General Data Protection Regulation (GDPR).
Contact person
Jennifer Melchert
Farmanstrasse 14
8152 Opfikon (Glattpark)
Switzerland
jenniferm.paralegal@gmail.com

By visiting our website, you agree to the collection and use of information as described below. You also acknowledge that this privacy policy may be modified, added, removed, or otherwise revised at any time, at our own and sole discretion, and without notice.
Arten der verarbeiteten Daten:
- Bestandsdaten (z.B., Namen, Adressen).
- Kontaktdaten (z.B., E-Mail, Telefonnummern).
- Inhaltsdaten (z.B., Texteingaben, Fotografien, Videos).
- Nutzungsdaten (z.B., besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten).
- Meta-/Kommunikationsdaten (z.B., Geräte-Informationen, IP-Adressen).

Types of processed data:
- Client data (e.g., names, addresses).
- Contact information (e.g., e-mail, phone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses).

Categories of affected persons
Visitors and users of our online offer (hereinafter referred to as "users").

Purpose of processing
- Provision of the online offer, its functions and contents.
- Answering contact requests and communicating with users.
- Safety measures.
- Reach Measurement / Marketing
Verwendete Begrifflichkeiten
„Personenbezogene Daten“ sind alle Informationen, die sich auf eine identifizierte oder identifizierbare natürliche Person (im Folgenden „betroffene Person“) beziehen; als identifizierbar wird eine natürliche Person angesehen, die direkt oder indirekt, insbesondere mittels Zuordnung zu einer Kennung wie einem Namen, zu einer Kennnummer, zu Standortdaten, zu einer Online-Kennung (z.B. Cookie) oder zu einem oder mehreren besonderen Merkmalen identifiziert werden kann.
Used terms
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); a natural person is considered to be identifiable, which can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., Cookie), or one or more particular features.

"Processing" means any act performed with or without the aid of automated processing measures or any such process associated with personal data. The term goes far and includes virtually every handling of data.

"Pseudonymisation" means the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the need for additional information. This requires that such additional information is kept separate and that technical and organizational measures are taken to ensure that the personal data cannot be assigned to an identified or identifiable natural person.

"Profiling" refers to any type of automated processing of personal data which consists in using that personal data to evaluate or predict certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or location of this natural person.

"Responsible person" means the natural or legal person, public authority, body or body that decides, alone or in concert with others, on the purposes and means of processing personal data.

"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
Legal obligation
In accordance with art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and art. 7 GDPR, the legal basis for the processing for the performance of our services and the performance of contractual measures as well as the response to inquiries is art. 6 para. 1 lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, art. 6 para. 1 lit. d GDPR applies.
Safety measures
We take appropriate technical measures in accordance with art. 32 GDPR, taking into account the state of art, implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different likelihoods and potential severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure an appropriate level of protection.

These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, transfer, availability and separation. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (art. 25 GDPR).
Collaboration with third parties
If, in the context of processing, we disclose data to other persons and companies (contract processors or third parties), transmit those to them or otherwise grant access to the data, this will only be done on the basis of legal requirements (e.g. if a transmission of the data to third parties, as required by payment service providers, pursuant to art. 6 (1) (b) GDPR to fulfill the contract), you have consented to a legal obligation or based on our legitimate interests (e.g. the use of agents, webhosts, etc.).

If we commission third parties to process data on the basis of a so-called "contract processing contract", this is done on the basis of art. 28 GDPR.
Transfers to third countries
If we process data in a third country (e.g. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure, or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of art. 44 et seq. GDPR. That means the processing happens e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (e.g. for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects
You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with art. 15 GDPR.

You have according to art. 16 GDPR the right to demand the completion of the data concerning you or the correction of incorrect data referring to you.

In accordance with art. 17 GDPR, you have the right to demand that relevant data is to be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with art. 18 GDPR.

You have the right to demand that the data relating to you, which you have provided to us in accordance with art. 20 GDPR, is to be transmitted to other persons.

You have according to art. 77 GDPR the right to file a complaint with the competent supervisory authority.
Withdrawal
You have the right to withdraw your consent in accordance with art. 7 para. 3 GDPR with effect for the future.
Right to object
You may at any time object to the future processing of your data in accordance with art. 21 GDPR. The objection may in particular be made against processing for direct marketing purposes.
Cookies and right to object in direct mail
"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after the visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart of an online shop or a login status are saved. Cookies are defined as "permanent" or "persistent" and remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person who manages the online offer (otherwise, if it is only their cookies, this is called "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of an online offer.

A general contradiction to the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that this may disable some features.
Deletion of data
The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this data protection declaration, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. That means the data will be blocked and not processed for other purposes. This applies, e.g. for data that must be kept for commercial or tax reasons.
Contractual services
We process the data of our contractual partners and interested parties as well as other clients, customers, or contractual partners (uniformly referred to as "contractual partners") in accordance with art. 6 para. 1 lit. b. GDPR in order to provide you with our contractual or pre-contractual services. The data processed, the nature, scope and purpose and necessity of their processing are determined by the underlying contractual relationship.

The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g. e-mail addresses and telephone numbers) as well as contract data (e.g., services used, contract contents, communication, names of contact persons) and payment data (e.g., Bank details, payment history).

In principle, we do not process special categories of personal data, unless these data are subject of a commissioned or contractual processing.

We process data which are necessary for the establishment and fulfillment of the contractual services and we point out the necessity of their indication, if this is not evident for the respective contractual partner. Disclosure to external persons or companies will only be made if contractually required. When we process data provided to us within the scope of an order, we act in accordance with the instructions of the client as well as the legal requirements.

As part of the use of our online services, we can save the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the interests of the user in the protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is required to pursue our claims according to art. 6 para. 1 lit. f. GDPR or if there is a legal obligation in accordance with. art. 6 para. 1 lit. c. GDPR.

Data will be deleted as soon as the data is no longer required for the fulfillment of contractual or statutory duties of care and for the handling of any warranty or any comparable obligations, whereby the necessity of keeping the data is reviewed every three years; otherwise the statutory storage obligations apply.

Administration, office organization, contact management
We process data in the context of administrative tasks as well as organization and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing is based on art. 6 para. 1 lit. c. GDPR and art. 6 para. 1 lit. f. GDPR. The processing affects customers, business partners and website visitors. The purpose and interest in processing lies in administration, financial accounting, office organization, data archiving, that means any tasks that serve to maintain our business, perform our duties and provide our services. The deletion of data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to financial authorities, consultants, such as tax accountants or auditors, and other payment service providers.

Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, e.g. for later contact. We generally store this majority of company-related data permanently.

Contact
When contacting us (e.g. by contact form, e-mail, telephone or via social media) the information of the user to process the contact request is processed in accordance with art. 6 para. 1 lit. b. (in the context of contractual / pre-contractual relationships) and art. 6 para. 1 lit. f. (other requests) GDPR. User information may be stored in a Customer Relationship Management System ("CRM System") or a similar tool.

We delete requests, if they are no longer required. We check the necessity every two years; furthermore, the legal archiving obligations apply.

Collection of access data and log files
We, or our hosting provider, collects on the basis of our legitimate interests according to art. 6 para. 1 lit. f. GDPR access data to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security purposes (e.g., to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data, which needs to be retained longer for evidential purposes, will be stored until the incident has been clarified.
Online presence in social media
We may maintain online presences within social networks and platforms in order to communicate with customers and interested parties to inform them about our services.

We point out that data of the users outside the area of the European Union can be processed. This may result in risks for the users because e.g. enforcement of user rights could be made more difficult. With respect to US providers certified under the Privacy Shield, we point out that they are thus committing to respect EU privacy standards.

Furthermore, user data is usually processed for market research and advertising purposes. Thus, e.g. user behavior and the resulting interests of the users can be used to create usage profiles. The usage profiles can in turn be used to e.g. place advertisements inside and outside the platforms that are supposedly in the interest of the user. For these purposes, cookies are usually stored on the computers of the user, in which the user behavior and the interests of the user are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular, if the users are members of the respective platforms and logged in to them).

The processing of the personal data of users is based on our legitimate interests to inform users efficiently and to communicate with users in accordance with art. 6 para. 1 lit. f. GDPR. If the users are asked by the respective providers to consent to the data processing (that is, they declare their agreement, for example, by ticking a check box or confirming a button), the legal basis of the processing is art. 6 para. a., art. 7 GDPR.

For a detailed description of the processing and the right to object (opt-out), we refer to the below links referring to the respective provider.

Also in the case of requests for information and the assertion of user rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information.

- Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) – data protection declaration: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

- Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – data protection declaration: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – data protection declaration / Opt-Out: http://instagram.com/about/legal/privacy/.

- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - data protection declaration: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - data protection declaration https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

- Xing (XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany) - data protection declaration / Opt-Out: https://privacy.xing.com/en/.

- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - data protection declaration / Opt-Out: https://wakelet.com/privacy.html.

- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - data protection declaration / Opt-Out: https://soundcloud.com/pages/privacy.
Google Maps
We include maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, users' IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Use of Facebook Social Plugins
Based on our legitimate interests (e.g. interest in the analysis, optimization and economic operation of our online offer according to art. 6 (1) f. GDPR) we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").

This may include e.g. content such as images, videos or text and buttons, with which users can share the content of this online offer within Facebook. The list and appearance of Facebook Social Plugins can be found here: https://developers.facebook.com/docs/plugins/.
LinkedIn
It can be that we include in our website features and content of LinkedIn services offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland. This may include e.g. content such as images, videos, or text and buttons that allow users to share content within LinkedIn. If the users are members of the platform LinkedIn, LinkedIn is able to retrieve the above mentioned contents and functions from the profiles of the users. Data protection declaration from LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield Agreement and is thus obliged to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Data protection declaration: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Eigenübersetzung